Genyo Takeda

 ( 1949 Births ) 

After a year at R&D2, Takeda was assigned control as the general manager over Nintendo's fledgling R&D3 department. By far the smallest of the R&D departments at Nintendo with about 20 employees, R&D3's primary responsibilities were technical hardware design and development software for both arcade systems and later home consoles. The team also helped create bank switching and the MMC chipsets in cartridges. R&D3 also made forays into video game software development, producing famous titles such as the Punch-Out!! and StarTropics series of games. R&D3 was also responsible for releasing a series of sports games for Nintendo, including Pro Wrestling, NES Play Action Football, and Ice Hockey. These titles were aimed primarily at the American market, where they sold well.

A major limitation with the NES cartridges was the inability to save directly on the cartridge. The cartridges contain RAM, which are easily writable but lose all stored memory as soon as the power is turned off. Takeda is credited for his team’s development of the battery back-up memory, which was first used in the North American and European versions of Shigeru Miyamoto's The Legend of Zelda. It supplies a long-life power source to the RAM chip, maintaining the saved data even when the main power supply is cut or the cartridge is removed. Takeda is also credited with the invention of the Analog controller for the Nintendo 64 system, a style which has since been copied by Microsoft and Sony for their respective systems. Takeda's R&D3 team was renamed Integrated Research and Development in 2000. In that same year, they worked with Conexant to create broadband and modem peripherals for the Nintendo GameCube. Takeda was promoted in 2002 to senior management director, while still maintaining his position as general manager.

Following the death of Nintendo president Satoru Iwata on July 11, 2015, Takeda was appointed as acting Representative Director of Nintendo alongside Shigeru Miyamoto, effective on July 13. He was relieved of this position on September 16, when Tatsumi Kimishima assumed the role of the company's president. He was also appointed the position of "Technology Fellow" at that time, providing expert advice to Kimishima as a "support network", alongside Miyamoto.

Takeda was given the Lifetime Achievement Award at the 21st Annual D.I.C.E. Awards in February 2018 for his contributions and leadership in Nintendo's hardware development.

He has famously compared the console industry to the automobile industry. Noticing that not all cars are built to compete at the highest level of racing, he points out that there are lucrative markets for the most fuel-efficient, family-friendly vehicles as well. Takeda meant for the Wii to parallel this model, and has mentioned in an interview that one of his major technical goals on the Wii was to scale back the power necessary to operate the console while maintaining the same high performance. He compared the Wii to a hybrid vehicle for its mass appeal and conservation attributes.